Google Ads is an online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs), YouTube, and other partner websites. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Google Ads enables you to target specific keywords, demographics, locations, and even user interests. This precise targeting helps businesses reach potential customers who are actively searching for products or services like theirs. With features like ad extensions, remarketing, and conversion tracking, Google Ads not only drives traffic but also maximizes conversions. Whether your goal is brand awareness, lead generation, or direct sales, Google Ads provides the tools to achieve measurable results. Proper optimization of campaigns can significantly improve your return on investment (ROI) by focusing on high-intent users.