Meta Ads, formerly known as Facebook Ads, is an advertising platform for businesses to promote products and services across Facebook, Instagram, Messenger, and the Meta Audience Network. It allows highly targeted ads based on user interests, demographics, behaviors, and location. Meta Ads support various formats like image, video, carousel, and slideshow, giving brands flexibility in their messaging. One of its powerful features is remarketing, which helps businesses reconnect with users who have previously interacted with their website or app. Through Meta’s advanced analytics, you can track engagement, conversions, and ad performance in real time. This data-driven approach ensures your marketing budget is spent effectively, reaching the right audience with the right message. Whether you want to increase brand awareness, generate leads, or drive sales, Meta Ads is a robust platform to achieve your goals.